The Challenge
Despite being in a prime location, Da Mimmo experienced a decline in customer foot traffic. The restaurant needed insights into:
Who their customers are
Where they are located
How to improve marketing and location strategy
Our Approach
We conducted a spatial suitability analysis using:
Drive-Time Trade Area Mapping:
Generated 5, 10, and 15-minute drive-time zones around the restaurant.
Demographic & Economic Profiling:
Analyzed age, income, and lifestyle data to identify potential customers.
Competitor Analysis:
Mapped surrounding competitors to understand market saturation.
Key Findings
The 15-minute trade area included high-income neighborhoods with low restaurant penetration.
Core target audience: families & professionals with mid-to-high disposable income.
Marketing campaigns needed to target zones with the highest spending potential.
Impact
Developed a location-based marketing strategy for high-potential zones.
Suggested delivery partnerships in underserved 10 – 15 minute zones.
Helped the client increase awareness and improve table reservations.
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